Deepesh Banerji - deep in nyc

Nov 19 2009
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John Mayer - Who Says

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Nov 17 2009

How to Pay Bloggers

Publishers are constantly looking for ways to generate a large volume of mid-to-long-tail content, cost effectively.

Bloggers are a great way to generate content:

  • they don’t demand a high price per post (since most of them are doing it part time)
  • with blogging software, it’s easy to aggregate a large group of these people
  • consumers connect well “person-to-person”, as blog consumption has grown over the last 10 years

The challenge with managing bloggers as content writers is

  1. managing scale
  2. keeping them motivated to write
  3. keeping them motivated to promote / market their blog

#2 and #3 are the biggest questions publishers face. There are multiple models for How To Pay Bloggers:

  1. Pay Per Post
  2. Revenue Share
  3. Traffic Payments
  4. Flat Monthly Fees

My recommendation is a combination of #1 and #3. This sets blogger expectations to generate a set amount of revenue, with the benefit of upside if they can generate traffic.

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Nov 09 2009

What is Facebook Connect?

What is Facebook Connect?

Facebook Connect ties websites into a users social graph of real friends. For the first time, a developer or publisher can build great product and content, and then tie into Facebook by leveraging what friends the consumer has in making a personalized experience and — marketing to their friends. Content shared between friends gets clicked much more often than content pushed by a publisher (on a landing page).

Facebook Connect allows 3rd party websites to

Read & display a user’s

  • photos
  • name / basic info
  • friends

Write & publish to a user’s

  • activity feed

Benefits:

  • Traffic - 300mm Facebook users can share your content with their friends on Facebook [For each story published in Facebook, we see roughly 3 clicks back to the site]
  • Engagement - seeing your friends that are on the 3rd party site [sites with Facebook Connect see a 15-100% increase in reviews and other user generated content]
  • Registration - allow users to use their Facebook credentials, lowering the barrier to register. [sites that use Facebook Connect as an alternate to account registration have seen a 30-200% increase in registration on their sites.]

Stats above are from Facebook.

Examples:

  • CitySearch - view your Facebook friends reviews, and publish your review to Facebook
  • TechCrunch/Blogs - comment on a blog using Facebook credentials, and publish the comment to Facebook feed
  • Vimeo.com - login with Facebook, video likes and dislikes publish to Facebook feed
  • Prototype (video game for xbox 360) Ad Campaign - once you connect with Facebook on their mini-site, the creative pulls in photos and other info from your profile to customize a trailer and insert you into the video games’ world. This is really cool - you should check this out if you have a second (you’ll need a Facebook acct).
  • JC Penny Ad Campaign - beware of the doghouse - JCPenny and Saatchi & Saatchi built a mini-site that allows anyone to punish their significant other by putting them in the doghouse [http://www.bewareofthedoghouse.com/]
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Nov 08 2009
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Oct 30 2009
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fred-wilson:

Can It All Be So SImple - Wu Tang Clan - Enter The Wu Tang

not technically a cover but damn close. their sample of Gladys Knight’s The Way We Were is all over this song

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empire state of mind video — jay-z and alicia keys. great video!

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Oct 29 2009
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Wale feat. John Mayer — Letter

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Oct 24 2009
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The droid looks amazing. Watch out blackberry and apple. Having an open OS (Google) is going to be like what happened when windows copied apple and made itself “open”.

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dontcookbilly:

This is Lincoln’s Funeral Procession down Broadway in Union Square in Manhattan.  I’m going to quote this directly from Ephemeral New York, because this is fascinating:

See the two little figures looking out the second-floor window facing south in the building on the corner? Supposedly it’s a young Teddy Roosevelt and his brother Elliot (future father of Eleanor); they’re viewing President Lincoln’s funeral procession. The future president would have been seven years old when this picture was taken on April 25, 1865.

That’s his grandfather Cornelius Roosevelt’s property on Broadway between 13th and 14th Streets; the procession is heading to Union Square.

Cornelius Roosevelt’s house was torn down and an eight-story terra cotta and brick structure put in its place in 1894. Called the Roosevelt Building, it stands at 13th and Broadway today.

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part of a great ppt on the internet, advertising and brands —

Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet) http://bit.ly/4k3IbY

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Aug 27 2009

i usually dont like nardwar but this Nas interview is HILARIOUS. “you trippin me out man!!”

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Aug 15 2009

Jay-z talks about his rocawear commercial filled in front of my work building

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Jul 26 2009
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Jay-Z / Rihanna / Kanye - Run This Town

The first song off of Jay-Z’s new album, Blueprint 3 coming out at the end of the summer!

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